Instructions

Before investing time and resources into building a product, you need to validate whether your idea addresses a real, urgent problem within the market. This template will guide you through systematically testing your assumptions, gathering real-world insights, and refining your idea before moving forward.

Use this worksheet to assess problem relevance, market demand, and early signals that indicate whether your idea is worth pursuing.

🔍 Problem Discovery & Market Fit

• What problem are you solving?
• Who is experiencing this problem? (Define target market, customer personas, etc.)
• How frequently do they experience this problem? (Daily, Weekly, Occasionally, One-time issue?)
• What are the current workarounds or alternatives?
• How painful is this problem on a scale from 1-10?
• What is the impact of this problem on customers (financial, time, efficiency, productivity, etc.)?

📢 Market Demand Research

• Have you conducted market research? (Yes/No)
• Are people actively searching for solutions to this problem? (Google Trends, SEO research, forum discussions, etc.)
• How many competitors exist in this space?
• What gaps do competitors leave unaddressed?
• Has this problem been validated in similar markets?
• Are there industry reports or trends supporting demand for a solution?