Instructions

A strong foundation starts with a clear vision, mission, and core values. These elements guide decision-making, align your team, and create a lasting impact. This worksheet will take you step by step through defining each element, ensuring that your startup is purpose-driven, customer-centric, and built to scale.

By the end of this exercise, you will have a fully articulated vision, mission, and set of core values that serve as the foundation for your company’s growth.

Vision Statement

Your vision statement should be a long-term, ambitious goal that your company strives to achieve. It should be inspiring, forward-thinking, and aspirational.

How to Craft Your Vision Statement

1. Imagine the future — If your startup is wildly successful, how does the world look different?
2. Make it ambitious but achievable — It should be a guiding light, not an impossible dream.
3. Keep it concise and powerful — A good vision statement is one or two sentences long.

<aside> 📌

Example

"To make AI-driven hiring the global standard, ensuring every startup has access to top-tier talent instantly."

</aside>

➡ Write Your Vision Statement Below

Create your vision statement here.

Mission Breakdown

Your mission statement explains how your company will achieve its vision. It should be clear, actionable, and inspiring.

How to Craft Your Mission Statement

1. Define Your Purpose — What fundamental problem are you solving?
2. Be Specific — Avoid vague or generic statements.