Pricing is both an art and a science—testing different models helps you determine what customers are willing to pay while maximizing revenue and adoption. This template guides you through structured pricing experiments, tracking their impact on conversion and revenue.
What are you testing, and why?
Clearly define the assumptions you want to validate with this pricing experiment.
For Example
| Hypothesis # | Assumption | Expected Outcome |
|---|---|---|
| 1 | Customers prefer monthly subscriptions over annual plans. | Higher sign-ups with a monthly plan. |
| 2 | A premium pricing tier will increase perceived value. | More conversions on higher-tier plans. |
| 3 | Lowering prices will increase total revenue. | More customers, leading to higher overall revenue. |
Define the pricing variations you are testing.
For Example
| Tier | Name | Price | Features Included |
|---|---|---|---|
| Basic | Starter Plan | $X/month | Feature 1, Feature 2 |
| Mid | Growth Plan | $Y/month | Everything in Basic + Feature 3, Feature 4 |
| High | Enterprise Plan | $Z/month | Everything in Growth + Feature 5, Feature 6 |
How are you structuring your experiment?