Crafting a Unique Value Proposition (UVP) is just the beginning. The real challenge? Making sure it’s a clear and compelling concept that connects with your audience. The UVP Litmus Test helps you pressure-test your statement to ensure it’s doing the heavy lifting your business needs.
This template is designed to evaluate your UVP step by step. If you can confidently check all the boxes, you’re on the right track. If not, use this as a guide to refine further.
Can someone outside my industry understand it in one read?
Does it avoid jargon and buzzwords?
Can it be explained in 10 words or less?
Is it immediately clear what problem we solve?
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Key Insight: If your UVP isn’t crystal clear, it won’t stick. Simplify until there’s no room for confusion.
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Does it speak directly to our target audience?